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Post #4: Reasons for the Growth of Big Data

Big Data is continuously growing, each and every organisation is dealing with more and more data with each passing day and this growth shows no signs of slowing down. There are various reasons for this swift increase in growth, I will now discuss a few of these reasons.

Business models are one of the main reasons for this exponential growth through the aggressive and continuous acquisition and permanent retention of data. Google is a perfect example of a business that is retaining vast amounts of data and this is definitely working in their favour as can be seen by their company growth. Infrastructure capacity is another reason for the increase as the cost of data storage has become incredibly low over the past few years while the capacity seems to be increasing almost doubling in the space of a couple of years.  Business analytics has also seen an increased acceleration in the past few years and is now over a 100 billion dollar market and continues to grow year to year.

Regulations have also come into place which dictate what type of data that organisations must capture and retain as well as any permissions they must request. This has lead to security organisations capturing and storing data such as audio and visual surveillance as well as system logs.

With the emergence of cloud infrastructure the cloud data storage prices have been lowering over the past couple of years while still providing increases in data size depending on the needs of the consumers.

These factors in the increase of growth within big data is not new information, but organisations are beginning to see it as an opportunity rather than the problem that it is and with this data growing only more businesses will develop tools to take advantage of it. 




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