In the video for futurelearn activity 3 it was discussed how big data can help in industries. With regard to the retail industry, retailers around the world are making use of big data to aid them in understanding their customer base and managing the supply. The advertising industry makes use of big data for online advertising, real-time buying and selling.
Open data has been increasing for some time now with data being made open on various sites globally. There are many advantages to having open data, these advantages include being able to share public data sets so that they can be compared. These open data sources can also be used for environmental purposes or even health issues. Disadvantages of open data would include the fact that the site providing the data would be inherently biased and formed in the opinion of the creator.
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