In the video for futurelearn activity 3 it was discussed how big data can help in industries. With regard to the retail industry, retailers around the world are making use of big data to aid them in understanding their customer base and managing the supply. The advertising industry makes use of big data for online advertising, real-time buying and selling.
Making use of big data analysis within the healthcare sector has had an incredibly positive outcome and has also saved many lives over the years. When big data is applied to the healthcare sector it uses the specific health data of the population or individuals to potentially aid in preventing epidemics, curing diseases as well as cutting costs to healthcare in general. The most common and widespread use of big data in medicine is in the use of patient records as each patient has their own individual record which will include the patients medical history, their demographic, allergies, test results received from the labs to name a few. These records are shared through incredibly secure information systems and are available to those in the private and public sectors. The files can be modified by a doctor via a modifiable file which ensures that there's no issue with data replication. Another use of these patient records are that they can also alert or trigger warnings/reminders when...
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