Within big data there is always a will to manage this data and to do this the data first needs to be characterised and to organise our understanding of this big data. Due to this Big Data can and is defined by more than one characteristic. There are in fact 3 characteristics that need to be taken into account and these are Volume, Velocity and Variety. Volume refers to the size of the data that is continuously growing within the world of computing and this raises the question of the quantity of the data itself. Velocity refers to the speed at which the data is processed and this can also be questioned within itself. Variety however refers to the varying types of data, this allows us to question just how each data format differs from one another.
These characteristics also raise some very important questions that allow us and aid us in deciphering Big Data but they also aid us in learning how to deal with massive and varying data at a manageable pace and within a reasonable time frame so that the value of the data can be deciphered, be analysed and a subsequent response can be provided as swiftly as possible.
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